Looking For Gift Ideas? Using search to find the perfect gift

It’s hard to think of gift ideas each year. No matter how organised we try to be, searches for “gifts” or “presents” peak in the week before Christmas. So with Cyber Week and Christmas just around the corner, we looked at Hitwise’ audience and search data for inspiration. By combining our online behavioural data with […]

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Partnerships – Growing Brand Partnerships

Following on from the last blog (Insert link to ‘Enhancing Affiliate Relationships’ blog) where we looked at how brands can enhance their relationships with third-party retailers, this blog will look at how brands can discover new online audiences through co-branding efforts. In particular, how brands can build upon each other’s strengths in the auto sector. […]

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brand partnerships

The Value of Brand Partnerships

So what exactly is a brand partnership? We define it as a strategic collaboration of brands, so that they can achieve marketing synergy. When done well, a good partnership can be used to reach engaged audiences within another brand’s passionate community. But first, marketers must evaluate audience overlap and market opportunity to reduce risk and […]

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5 Segmentation Strategies to Convert More Customers – UK Market

Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands — drive the next wave of products, services and technologies. The next generation of winners and losers will be defined not only by companies who adapt to the market, but by those who understand, anticipate […]

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10 Gifts for 5 Unique Audiences: Your holiday gift guide

Before we get to our gift guide, here’s a brief update on the hottest products from the week including Cyber Monday. Top 20 hot products Weeks ending December 12, 2015 Rank Search Term Share of search clicks 1 Fitbit 0.035% 2 LEGO 0.023% 3 GoPro 0.020% 4 iPhone 6S 0.018% 5 iPad 0.017% 6 Apple […]

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