UK Fashion Report
How can fast fashion, mid & premium tiers compete online? 2019 has been challenging for many brands and retailers. Declining online industry traffic, store closures, and consumers questioning fashion’s contribution to the environment. However, there are brands like Net-A-Porter, Zalando and Charles Tyrwhitt, which despite all of this, are excelling within their retail categories. So, […]
UK Fashion Report: How can fast fashion, mid & premium tiers compete online?
Condé Nast Britain Powers Growth in Digital Readership
Condé Nast Britain is home to some of the world’s most iconic media titles, including British Vogue, GQ, Wired, Glamour and CNTraveller. As part of Condé Nast International, this multi-media platform publisher has a presence in 28 markets, and its websites are read in 231 countries across the globe. The Challenge Attracting 17 million visitors […]
Tracking the Purchase Journey in the Travel Industry
How can Expedia reach more converting customers? Where are users coming from before they book their travel plans? In this blog post, we examine the consumer’s path to booking in the travel industry. Expedia Spotlight: High-Value Search Terms As we see below, identifying search terms that lead not only to their website, but to […]