Disruptive Beauty Masterclass

2019 Beauty Masterclass: Digital Disruptors [10 mins]

Trends and Tactics to Grow Online Sales Brands want direct sales, but retailers attract a larger volume of visitors. The top 50 beauty retailers received almost 50 million visits in April 2019 – a staggering 4.5x higher than the top 50 beauty brands.  We explore the latest digital disruptors and fast risers within the beauty […]

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Disruptive Beauty Masterclass

UK Market: 2019 Beauty Masterclass: Digital Disruptors [On Demand Video and Slides]

See how digital beauty disruptors and fast risers, like Revolution Beauty and Cult Beauty, have increased their online traffic and sales.   How can you track searches on your competitors? Revolution Beauty’s visits spiked in January 2019 compared to December 2018, thanks to searches for ’12 Days of Christmas’ set and ‘chocolate vaults’ still trending after […]

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beauty and smartphone

Why the subscription box industry is important to your brand

  As seen in the eDelivery article: OPINION PIECE – Why the subscription box industry is important to your brand The subscription box industry is growing fast and offers great opportunities to tie customers in around delivery and product, says Marie Louise Dalton, global vice president of marketing at Hitwise. The subscription box industry is […]

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Makeup and beauty

Beauty Industry Report: UK Market

A Digital Marketing Perspective Digital innovation has been key to success in the beauty industry. In the year to March 2017, cosmetic sales had grown by 6% to reach almost £1 billion in the UK, according to IRI. This growth is largely due to the industry’s ability to track and respond to rapidly-evolving trends online, […]

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