Airbnb vs. HomeAway: Capturing Rental Searchers

Forward-thinking marketers can use search data to identify fast-rising keywords before their competitors, improve their internal search performance within affiliate websites (not just search engines like Google), and identify untapped audience segments to target. For the full report, click here. For a focus on market sizing and segmentation using real data from Airbnb and HomeAway- […]

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5 Cutting-Edge Ways to Use Search Data More Competitively

How to Get More from Search & Transform Your Marketing Strategy Search marketing is the backbone of traffic for most digital and e-commerce brands, and accounts for the largest portion of most online marketing budgets according to Forrester. In light of the universal prioritization of search across digital industries, it can be difficult to think […]

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Vacation Rental Traffic Skews Female – Reflects Growing Desire for Travel Experiences  

The advent of vacation rental sites such as Airbnb, VRBO and HomeAway have been a game changer for the traditional players – hotel web sites and hotel aggregators (e.g. Booking.com, Hotels.com, Expedia.com). Over the past three years vacation rental traffic has grown by 70% while hotel aggregators and direct hotel websites show steady declines. A thirst […]

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Hotels vs. Vacation Rentals Inspire

Trends in rental marketplaces vs. hotel bookings in the United States Key Takeaways Vacation Rentals are becoming increasingly popular alternatives for travelers and vacationers. These sharing economy sites, like AirBnB, HomeAway, VRBO, and others, saw an increase of 59% in monthly visits from August 2013 to August 2016. In this Inspire, we’ll explore interesting differences […]

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