How can Hilton win back their online browsers?
How the battle of Airbnb vs. Hotels is influencing conversions The competition for getting travelers to book online is fierce. Hotel operators, like Hilton and Marriott, want you to come directly to their site to book, while online travel agencies (OTAs) promote their ability to secure the best deal as an advantage. And now there’s […]
Travel Report 2019
The 2019 industry outlook is positive, but how can travel players make the most of this year's growth?
Travel & Tourism
A Digital Marketing Perspective: Planning for Peak The travel tourism industry has had a roller coaster year. The pound has fallen to its lowest level in 8 years. Popular European and UK holiday destinations were increasingly targeted in terrorist attacks. The collapse of Monarch and cancellation of over 18,000 Ryanair flights have sent shockwaves throughout […]
Travel in 2017 – Get More Out of Your Affiliates
Most travel brands benchmark affiliate performance by tracking percentage (or volume) of traffic they get from their affiliates over a given period. The next level of affiliate bench-marking is to understand the quality of the audience coming from each affiliate, and affiliate performance of your competition. Measure Who Drives More “Converting” Traffic To illustrate this […]
Travel in 2017
A Digital Marketing Perspective: Getting More Out of Your Online Data Sets British travel companies face an array of challenges and opportunities in 2017. Whilst consumer confidence held up well last year, uncertainty around Brexit, Trump’s presidency and currency fluctuations have led many to remain cautious for the year ahead. New digital platforms continue to […]
Vacation Rental Traffic Skews Female – Reflects Growing Desire for Travel Experiences
The advent of vacation rental sites such as Airbnb, VRBO and HomeAway have been a game changer for the traditional players – hotel web sites and hotel aggregators (e.g. Booking.com, Hotels.com, Expedia.com). Over the past three years vacation rental traffic has grown by 70% while hotel aggregators and direct hotel websites show steady declines. A thirst […]