Video Streaming Subscribers & Services Report

2017 Industry Trends & Audience Analysis As a growing number of consumers cut the cord, video subscription services have stepped up to meet consumer demand for film and television streaming. Let’s look at the trends and audiences behind the three biggest players in the video subscription game. Audience Size It should come as no surprise […]

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Programmatic marketing is the key to reaching millennials

Brand managers ask if it’s possible to launch branding initiatives programmatically but for many companies that’s the wrong question. What they need to ask is: ‘How quickly can I get good at it?’ Why the urgency? Look no further than the newest employees joining our companies; in the majority of cases they’ll be millennials. The […]

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Programmatic marketing is the key to reaching millennials

Brand managers ask if it’s possible to launch branding initiatives programmatically but I think that’s the wrong question. What they need to ask is: How quickly can I get good at it? Why the urgency? Look no farther than your newest employees; I bet they’re Millennials. We are living through a seismic shift in demographics. […]

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