Black Friday 2019 – Multi Market Review: Who were this year’s retailer and brand winners?

Black Friday 2019 results are in with many claiming that online sales have exceeded expectations. Which markets and retail categories have grown the most online? Was it all about Amazon, or did other retailers win big this year? And, how have brands responded?   In our first piece of coverage for Black Friday 2019, Hitwise looks at these top headlines for the […]

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Click Frenzy 2019: Who were this year’s winners?

“The Sale that Stops the Nation” Back for its seventh year running, Click Frenzy launched its 29-hour sale on 12-13 November. This year boasted over 600 participants, from multi-category retailers like Myer, The Good Guys and Big W, to fashion, groceries and electronics brands, such as Alannah Hill, Kylie Cosmetics, Virgin Wines and Bose. Over […]

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Click Frenzy “Mayhem” 2019: Latest Hitwise data shows online activity soaring in an off-peak month

There’s only one place that Aussies can snag a MacBook Air for $14 or a Sony Smart TV for $17, and that’s Click Frenzy. The flash bonanza sale has become a staple in the Aussie retail calendar. With over 1.1 million visits on the most recent “Mayhem” on 21st – 22nd May, Click Frenzy did not […]

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Hitwise Awards

5 Things We Learnt from Hitwise Summer Summit

Hitwise held its first Annual Summer Summit in June, where we discussed all things digital marketing and ecommerce. We had some fantastic presentations and panels on how to (and how not to) segment your customers in today’s online landscape. If you didn’t get a chance to catch the Summit, here are some of our top […]

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Competitive benchmarking

Airtasker’s Growth Epitomises the Rise of the Gig Economy in Australia

The emergence of the gig economy, where people abandon traditional 9 to 5 employment in favour of working independently on a task-by-task basis, has seen incredible growth in Australia in recent years. Many Australian workers can expect a more varied career path with the rise of contract, temp and freelance work, and perceive the gig […]

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House & Garden: Spring 2017

Online Industry Trends Spring is in the air and retailers are ready for a seasonal change. The sector has had a challenging start to the year, with Q1 sales declining by 1.4% – the largest quarterly fall in 7 years, according to ONS. But not all retail verticals have felt the same squeeze. House & […]

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