Kardashians dominate Instagram and gaming channels rule YouTube

Over the past few years social media influencers have become a valuable marketing tool. Influencers are adept at building their individual brand and those at the top of their game can attract millions of followers. The main benefit for brands who work with these influencers is gaining exposure to audiences they are unable to reach. […]

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Who is the Green Consumer?

In today’s world, an increasing number of  consumers are becoming not only environmentally conscious, but environmentally responsible.  However, that is not a universal sentiment.  While many people are going green and considering the environmental impact of their purchases, some people don’t see it as a pressing matter.  Who are the green consumers that feel this way […]

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Would you like Kale with that?

This morning whilst juggling my morning coffee and croissant on a packed train, I did what most people do on public transport, I got my mobile phone out and pretended I was super busy. I started to flick through my Instagram to kill a bit of time. The first image was by a friend who […]

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MAC vs. Sephora Makeup Audiences: Battle of the Beauty Brands

MAC and Sephora are two of the most well-known cosmetics brands in the world. Sephora was founded in Paris nearly 50 years ago, and has established itself as the “every-woman’s” makeup store. Meanwhile MAC, founded in Toronto in 1984, has a smaller customer base and a more defined, niche following. What are the differences (and […]

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Analysis: Do Australians Spell more like the British or the Americans?

In one of his career’s most memorable moments, Arnold Schwarzenegger assuaged the fears of a room full of medically astute kindergarten students concerned about his headache by telling them “It’s not a tumor”. While this may have been true for detective John Kimble, it appears that it is not the case for Australians today. Using […]

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4 ways for retailers to enhance their digital strategy for Christmas 2016

Every year, right after Father’s Day, the first Christmas decorations begin appearing in stores and ads start appearing on our screens.  Without fail, this is then followed by a stream of complaints about “Christmas Creep” and the commercialisation of Christmas. It is a fine balancing act for retailers, with the festive season being the key […]

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Multiple Devices

Deterministic vs. Probabilistic Tracking: Grasping Data Across Devices

The National Sleep Foundation recommends that we get eight hours of sleep each night. The average American falls short, logging a nightly average of 6.8 hours. Something we do spend eight hours doing each day, however, is consuming media. According a 2015 ZenithOptimedia study, Americans spend 490 minutes with some sort of media. Given the […]

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