Back to School

Back To School Report UK 2019

Differences in Back to School Shopping Behaviours by Lifestage When it comes to back to school shopping, the 3rd busiest retail period of the year, lifestage determines which products students and families are searching to purchase. While primary school students are growing out of their shoes every year, secondary schoolers are searching for the latest […]

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UK Back to School Report: Primary School, Secondary School & Students Online Trends

INTRODUCTION Back-To-School (BTS) is the third biggest retail peak after Black Friday and Christmas sales. According to Mintel, BTS spending increased +36% YoY to reach £1.16 billion in 2018. An average of £533 was spent per household on school or college supplies. So, which retailers and brands capitalised on BTS sales this year? Firstly, let’s […]

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Product & Category Performance on Top Retailers

CONSUMER ELECTRONICS Digital insights on brands, like: HP, Dell, Acer, ASUS, Samsung and Toshiba.  Search & purchase analysis on retailers, including, Amazon, Curry’s and AO.  Google vs. Retailer Search: How is your category searched for? Page-Level Insights: How are your products viewed? Purchase Analytics: How do your products convert? HP gained the largest share of […]

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