News and Media Report UK 2019

Strategies and Tactics for Growing Your Online Audience Macro-level data shows that Britons are time-poor but keeping up with the latest news. How can news and media providers then grow their online audiences and advertiser sales when engagement is more difficult? News and media organisations need to know what their audiences care about and where […]

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UK News & Media Report 2019: Proving the Value of Your Audience

INTRODUCTION The online News & Media industry is growing, with total visits to the top 100 sites rising by +14% YoY. But the time Britons spend on these sites has decreased. In July to September, 64% of the online population visited National Titles, like The BBC News and Daily Mail. Britons were checking these sites […]

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ITV Testimonial

ITV Video Testimonial – Campaign Performance

Learn about how ITV has partnered with Hitwise for the last two years on campaign lift measurement and optimisation.  The ideal partnership: How to work together as a television broadcaster and data analytics provider  ITV is a leading British television channel, home to some of the nation’s most-loved and watched programmes, including Britain’s Got Talent, Love Island and Coronation Street. […]

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Hitwise Summer Summit 2019

Hitwise Summer Summit ’19: Green To Mainstream, The “FANGs” & Love Island

Hitwise just hosted its annual Summer Summit, where over 200 delegates from different industries and disciplines discussed all things digital marketing, e-commerce, and data analytics.  The aim was to make this year’s event bigger and better than last year. This was driven by our fantastic line up of thought-provoking sessions and panels, led by leading […]

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State of Publishing: June 2018 – UK Market

There was a lot to cheer for in June. The country was swept up in World Cup fever, celebrating England’s success during the qualifiers. Britons were glued to their screens with the new season of Love Island and other summer TV favourites. After a gloomy start to the year, Britons were also lapping up the […]

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