August Insights (Hitwise blog)

Back to School 2018 Report: Shopping Trends for Elementary, Middle, & High School Families

Back to school shopping was expected to generate over $82 billion in revenues for brands and retailers. Pulling highlights from Hitwise’s Back to School 2018 report, we’ll focus on how Elementary and Middle/High school families searched and shopped, all against the backdrop of the Amazon Prime Day and Last Minute shopping (3 weeks to Prime […]

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Back to School: Top Searched Products

The back to school season is upon us and parents are snapping up the most popular products and latest technology for their kids. We pulled the data on what parents are shopping for divided by their children’s age; ranging from elementary school to college-bound teens. Back to School: Elementary Age You may be surprised to […]

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