back to school 19

UK Back to School Report: Primary School, Secondary School & Students Online Trends

INTRODUCTION Back-To-School (BTS) is the third biggest retail peak after Black Friday and Christmas sales. According to Mintel, BTS spending increased +36% YoY to reach £1.16 billion in 2018. An average of £533 was spent per household on school or college supplies. So, which retailers and brands capitalised on BTS sales this year? Firstly, let’s […]

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Amazon Prime Day UK 2019

Prime Day 2019: UK Results

Is there hope for other retailers?  In the UK, Amazon processed over eight million transactions in just two days. In our last blog, Prime Day 2019 Wrap Up, we showed that this was a record. Compared to last year’s Prime Day, transactions grew by +25%. The number of Prime member sign-ups were also up +147% YoY.  […]

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amazon peak retail planning 2019

Top UK Amazon Stats To Know Before Planning For Black Friday

Not many retailers come close to Amazon’s sheer volume on Black Friday. In the UK, the e-tailing giant saw over 50 million visits and processed over 4.2 million transactions in 2018. These figures continued to grow as well; visits were up +0.7% and transactions were up +9.2% year-on-year. In other words, an increasing number of […]

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Converting Browsers Into Buyers Masterclass: UK Market [On-Demand Video]

Why converting browsers into buyers is critical in 2019 Following our popular report, our on-demand masterclass actively demonstrates how digital behavioural insights like search and purchase data on Amazon and competitor sites, can actively help brands like Zara, Aldi, Dell and Philips grow buyers and online sales. We explain: The top 5 tips to grow […]

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2018 Holidays Unwrapped: UK Market [On-Demand Video]

Key Trends and Insights from the 2018 Holiday Season What were the hottest holiday products in 2018? Who were the top-performing retailers? Discover these and key insights from the 2018 holiday shopping season, which includes Black Friday, Cyber Week, and Christmas. Join Hitwise as we share: Top traffic days during the 2018 holiday season Which […]

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travel, vacations, Fiji

Macro Trends Shaping the Travel Industry

Gone are the days of the travel stereotype With the rise of Metasearch sites and Rental players like Airbnb coming to fruition within the past decade, the travel industry has become subject to change. The reality is that not only have these big players disrupted the marketplace, but also, the emergence of differentiating consumer segments […]

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back to school season, books, students

Back to School Report 2018

Dig down into the core segments of the Back to School shoppers Each family has a different plan when it comes to back to school preparations. Some have their children’s school uniforms and supplies prepared before their summer holidays. Some have taken advantage of Amazon’s Prime Day sales. Other families leave the back to school […]

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deeper URLs webinar

The Power of Deeper URLs: UK Market [On-Demand Video]

How to stay ahead of the competition using data analytics As consumer expectations become more demanding, digital marketing must and has evolved. Marketers are then increasingly faced with a data dilemma – either having too few or too much data to inform decision making. In this webinar, you will learn: Why visit share has become […]

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Personalization at Scale Report

Learn how to acquire and engage the right customers Customers want personalization: a brand’s communication and messaging need to be inextricably linked to a customer’s interest. However, the reality is that very few businesses can do personalization at scale. They often run the risk of targeting too little or too much. In Hitwise’s latest report, […]

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Shopping mall

Uncovering the Retailer Black Box 2018 [On Demand Video]

Category and product level analytics for retailers and brands Despite thousands and thousands of brands online, the top ten retailers account for 44% of all online retail traffic in the UK. Amazon alone attracts 26% of this traffic, with consumers increasingly starting their search journey on the e-tailing giant. The dominance of Amazon is undeniable. Very […]

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