Customer-centric data: The foundation of all decision making in retail
The evolving expectations and demands of the consumer – this is the greatest challenge retailers are faced with today. We have become hyper-connected, time-poor, mobile and social, which impacts heavily on how retailers must market, attract and retain their customers. The explosive rise of Cyber Week has also put even greater pressure on profit margins. […]
How are people responding to Amazon?
Rising consumer demands are also driven, in part, by Amazon. The e-commerce giant accounts for 25% of all online retail traffic in the UK. Amazon has pushed the boundaries in terms of personalization, pricing and delivery and continues to build a presence across different retail categories. But not all retail businesses have taken the hit. […]
Cyber Week 2017, Part 2: Hourly Data
Part 2 of the Hitwise Cyber Week Insights 2017 Report In “Cyber Week – Part 1”, Hitwise saw that online retail industry grew by 6% YoY to 1.4 billion visits. In Part 2, Hitwise dissected what happened hour by hour. Our top headlines include: – Black Friday is like no other weekday. Retail traffic at […]
Which Luxury Brands Are Reaching Millennial Shoppers?
As consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging and established luxury brands are constantly working to reinvent themselves, connect digitally and capture the heart of the next luxury consumer. Millennials are still willing to spend money on things they care about — but they […]
Black Friday 2016: How to shape your digital marketing strategy
From a day that was almost non-existent 5 years ago, Black Friday has become a sensation in the UK. An approximate £1.1bn was spent in 2015, with more than £3.3bn collected over the weekend from Black Friday to Cyber Monday. As more retailers and consumers enter this shopping blitz in 2016, many are anticipating an […]
Here they are, 2016’s hottest Christmas products!
Halloween jack-o-lanterns may still be haunting Britain’s door steps, but the festive season is about to shift into high gear. As such, Hitwise, a division of Connexity, is making our list of hot products and checking it twice! As of today, we will begin weekly reporting of the top branded products and toys that Brits […]
Great British Bake Off: Now That Marketers Can Reach Fans, Who’s Watching?
A week ago it was announced that the Great British Bake Off, also referred to as GBBO by loyal fans, is moving from BBC to Channel 4. This revelation caused some commotion after two prominent hosts called it quits, but the change has also sparked interest from brands who were previously unable to reach the […]
Don’t Leave your Customers Out in the Cold this Christmas…
When it comes to Christmas, British shoppers aren’t shy to dig deep and spend big on presents for their family and friends. According to a recent YouGov study, we spent almost £22.5 billion as a nation over the 2014 festive period. To put that into perspective, it’s equivalent to almost 1.1 billion turkeys or 4.5 […]