Mitsubishi’s digital strategy helped drive 10.6% vehicle sales growth
2018 has been a good year for the automotive industry. Despite a slight drop in May, the year is on track to eclipse 2017’s all-time annual sales record. Over the first five months of 2018, new vehicle sales have grown 2.1% YoY, to reach over 475,000 unit sales. But not all automakers have seen the […]
Top Super Bowl Commercials Last Year; What Will Resonate In 2018?
Advertisements (viewed live and on YouTube) have become one of the defining characteristics of the Super Bowl. So first let’s look at the top five most popular commercials from 2017, and measure their results in terms of branding, traffic and product awareness. Based on these insights, what can we predict about advertising trends in 2018? […]
Super Bowl LII Report
Key Trends in Social Media, Politics, & Football Audiences The stage is set for Super Bowl LII, and it’s expected to pull the largest audience in TV history. In this report, we’ll address several themes: – Super Bowl Audiences: Who will be tuning in this year?– Politics and National Issues: What wider topics will dominate […]
Auto Industry Trends 2017 – AU Market
Industry trends and innovative strategies for targeting auto audiences In 2017 the Australian Auto industry has experienced similar sales numbers to previous years, but July saw a sizeable uptick. In the past, high fuel prices pushed consumers towards smaller and more fuel-efficient cars, but more recently SUVs have shown a surge in sales as well. […]