AU Fashion Report 2020

AU Digital Fashion Trends 2020

2019 has been challenging for many brands and retailers, and the industry is at a turning point. Declining sales, store closures, and consumers questioning fashion’s contribution to the environment. In this feature, Hitwise reflects on the key shifts occurring in the online fashion landscape and details what these trends mean heading into 2020. With this […]

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Digital Fashion Trends in 2020

INTRODUCTION The industry is at a turning point Total retail sales have dropped to levels not seen since the 1991 recession, with consumers feeling the squeeze from stagnant wages and higher household debt. A string of Australian-owned fashion retailers have buckled in recent years, including the recent collapse of Bardot and Harris Scarf in December. […]

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Prime Day 2019: AU Analysis

Has Amazon cracked Australia?  In our last article, Prime Day 2019 Wrap Up, we showed how Amazon is rapidly expanding in Australia. Visits and transactions to Amazon’s local site grew by +50% compared to the previous year. Over 300K Aussies visited Amazon each day over Prime Day, and a further 40K people made a purchase. […]

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