Black Friday 2019 – Multi Market Review: Who were this year’s retailer and brand winners?

Black Friday 2019 results are in with many claiming that online sales have exceeded expectations. Which markets and retail categories have grown the most online? Was it all about Amazon, or did other retailers win big this year? And, how have brands responded?   In our first piece of coverage for Black Friday 2019, Hitwise looks at these top headlines for the […]

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Back to School

Back To School Report UK 2019

Differences in Back to School Shopping Behaviours by Lifestage When it comes to back to school shopping, the 3rd busiest retail period of the year, lifestage determines which products students and families are searching to purchase. While primary school students are growing out of their shoes every year, secondary schoolers are searching for the latest […]

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back to school 19

UK Back to School Report: Primary School, Secondary School & Students Online Trends

INTRODUCTION Back-To-School (BTS) is the third biggest retail peak after Black Friday and Christmas sales. According to Mintel, BTS spending increased +36% YoY to reach £1.16 billion in 2018. An average of £533 was spent per household on school or college supplies. So, which retailers and brands capitalised on BTS sales this year? Firstly, let’s […]

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Product & Category Performance on Top Retailers

CONSUMER ELECTRONICS Digital insights on brands, like: HP, Dell, Acer, ASUS, Samsung and Toshiba.  Search & purchase analysis on retailers, including, Amazon, Curry’s and AO.  Google vs. Retailer Search: How is your category searched for? Page-Level Insights: How are your products viewed? Purchase Analytics: How do your products convert? HP gained the largest share of […]

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Top Trending Gifts by Category Leading into Peak Week

Thanksgiving is almost here, and we see the latest top trending gifts focused on two categories: gadgets and games. Top Trending Gifts: Electronics Electronics are always the top retail category during the holidays, particularly during Black Friday and Cyber Monday. We broke down the top internal product searches and the fastest-rising searches within Electronics store websites, in order […]

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Early Black Friday Trends – What Earlybird Shoppers Are Searching For

Over a million Americans were already preparing to take advantage of Peak Week deals during the month of October, providing us insight to Black Friday trends and Cyber Monday orders; but they may be less motivated by savings – and more by status. According to Hitwise, an estimated 83,000 Americans were already searching for Cyber […]

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