Hitwise Amazon Report

Advancing Alongside Amazon

How retailers can compete and how brands can partner and grow One-click shopping, two-day free shipping, and Prime Day are just a few of the pioneering activities of Amazon that have forever changed the retail landscape. Despite their lead, Amazon still lacks prowess with certain demographics, such as 25-44 year olds, and in key categories, […]

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Mobile Google Search

The Power of Deeper URLs: US Market [On-Demand Video]

Data Analytics to Stay Ahead of the Competition As consumer expectations become more demanding, digital marketing must and has evolved. Marketers are then increasingly faced with a data dilemma– either having too few or too much data to inform decision making. In this video, Hitwise uncovers simple and actionable solutions to combat this data dilemma. […]

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Better Planning and Creative for Google AdWords

This winter, Google announced two changes that will significantly impact AdWords marketers: 1) Google’s Keyword Planner is now combining similar keywords to report on average searches for keyword groups instead of individual terms. 2) They’ve (thankfully!) increased the number of characters marketers can use in AdWords. This first change doesn’t seem like a big deal, […]

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Better Planning and Creative for Google AdWords

This summer, Google announced two changes that will significantly impact AdWords marketers: 1) Google’s Keyword Planner is now combining similar keywords to report on average searches for keyword groups instead of individual terms. 2) They’ve (thankfully!) increased the number of characters marketers can use in AdWords. This first change doesn’t seem like a big deal, […]

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