Brewdog webinar

Behind the Data – Brewdog and Beer Trolling [On-Demand Video]

A Pre and Post Campaign Analysis of Digital Marketing Tactics In the last five years, the UK has seen over a 60% rise of breweries being established. With a sudden increase in competition, it is essential that breweries can differentiate themselves within the crowded marketplace. In this webinar, we reviewed Brewdog’s latest campaign against mainstream […]

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Supermarkets Report

Tactics to Target Audiences and Product Categories Key Findings The top 3 supermarkets, Tesco, Sainsbury’s, and ASDA, have the highest online population share in the UK, but zooming in to city-level, other supermarkets also compete. Online searches for “gin” have grown rapidly over the year, and were 93% higher at the start of November, compared to the […]

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