Tracking the Purchase Journey in the Travel Industry
How can Expedia reach more converting customers? Where are users coming from before they book their travel plans? In this blog post, we examine the consumer’s path to booking in the travel industry. Expedia Spotlight: High-Value Search Terms As we see below, identifying search terms that lead not only to their website, but to […]
Who is the Green Consumer?
In today’s world, an increasing number of consumers are becoming not only environmentally conscious, but environmentally responsible. However, that is not a universal sentiment. While many people are going green and considering the environmental impact of their purchases, some people don’t see it as a pressing matter. Who are the green consumers that feel this way […]