6 steps to improve your retargeting campaigns

Nearly two-thirds of consumers spend at least 16 minutes comparison shopping before making a purchase decision. So how can you lure the browsers back when they are ready to buy? Retargeting is a popular option, but many retailers lose the sale by failing to properly tailor their campaigns. Here are six best practices to improve […]

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6 Steps Retailers Can Take to Improve Their Retargeting Campaigns

Be clear on who you want to target, use your own data and don’t be annoying. Nearly two-thirds of consumers spend at least 16 minutes comparison shopping before making a purchase decision. The vast majority of in-market shoppers don’t convert on their first site visit, because they are still making their way through the comparison […]

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RampUp Panel – Moving from Data Acquisition to Driving Results

Which data assets drive the best ROI—and how can you access them? This is a critical question for data-driven marketers, as available data sources continue to expand – and so does the vendor landscape. At the RampUp 2016 conference, held in San Francisco yesterday, marketers discussed the challenges of data quality and portability; the conversation […]

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