Building Beauty Brand Tactics

Beauty is continuing to expand online. Sephora and Amazon both expanded skincare offerings by releasing new private-label products this year. Meanwhile, Kylie Cosmetics began selling its line through Ulta, helping to reach a new market for Kylie and contribute to strong Q1 growth for Ulta. As leading brands and retailers get more inventive in a constantly […]

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Disruptive Beauty Masterclass

2019 Beauty Masterclass: Digital Disruptors [10 mins]

Trends and Tactics to Grow Online Sales Brands want direct sales, but retailers attract a larger volume of visitors. The top 50 beauty retailers received almost 50 million visits in April 2019 – a staggering 4.5x higher than the top 50 beauty brands.  We explore the latest digital disruptors and fast risers within the beauty […]

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Disruptive Beauty Masterclass

UK Market: 2019 Beauty Masterclass: Digital Disruptors [On Demand Video and Slides]

See how digital beauty disruptors and fast risers, like Revolution Beauty and Cult Beauty, have increased their online traffic and sales.   How can you track searches on your competitors? Revolution Beauty’s visits spiked in January 2019 compared to December 2018, thanks to searches for ’12 Days of Christmas’ set and ‘chocolate vaults’ still trending after […]

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How Beauty Brands Can Be Competitive on Amazon

As with other retail sectors, Amazon is quickly dominating the beauty industry. Total beauty sales only increased 2% in 2016, while Amazon Beauty sales shot up 47% last year. For both independent and established beauty brands, gaining even a slight edge on Amazon can be incredibly lucrative. Measuring your own merchant analytics is important, but […]

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Makeup and beauty

Beauty Industry Report: US Market

A Digital Marketing Perspective: How to Compete in the Age of Amazon and YouTube The beauty industry is shifting rapidly, but with worldwide growth and hundreds of billions of dollars on the table, the market is ripe with opportunity for brands who can adapt. Several factors have dramatically affected the industry in the last five […]

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