Fashion Report Q1 2019

Digital Tactics for Retailers and Brands 2019 is showing promise for brick and mortar retail. As markets trend up, several national chains are actually opening new stores this year. Although e-commerce acted as a driving force throughout 2018, fashion website visits were flat year on year during Q1 2019. Is online activity plateauing for fashion? […]

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luxury brands webinars

A Look at Luxury Brands and Consumers 2018 [On-Demand Video]

Transformation is the defining theme for the luxury personal goods market The luxury sector is enjoying a resurgence, as total global sales are projected to reach $313 billion this year. Today, we see luxury’s transformation in the progressive designs, styles and representations of fashion. Additionally, we also recognise the deeper cultural shift happening inside the […]

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Fashion Report 2018

Digital Tactics for Retailers and Brands 2018 was tough on retailers and brands. With online visits rising by 17%, compared to 2017, the online channel is driving growth for the fashion industry. Key to this rise are innovative retailer and brands, both pure players and traditional brick-and-mortars, getting digital marketing and e-commerce tactics right. In […]

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Fashion 2017 – Engaging With Luxury Millennials

In our previous post, we looked at how fashion brands can tailor content and product offerings based on specific audience segments. Now, we take a look into the role of social media and strategic partnerships in fashion brands desire to capture the “Shoppers of Tomorrow” – the luxury millennial.   This market consists of people aged […]

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Which Luxury Brands Are Reaching Millennial Shoppers?

As consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging and established luxury brands are constantly working to reinvent themselves, connect digitally and capture the heart of the next luxury consumer. Millennials are still willing to spend money on things they care about — but they […]

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Which Brands Are Reaching Luxury Millennial Shoppers?

As luxury consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging and established luxury brands are constantly working to reinvent themselves, connect digitally and capture the heart of the next luxury consumer. Millennials are still willing to spend money on things they care about — but […]

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Aspirational millennials set luxury fashion in their sights

Traditional designers capitalising on millennial money through digital 83% of millennials are more likely to visit Gucci than those over 35s Louis Vuitton and Supreme partnership drove 23% increase in brand searches* 45% increase in website traffic to luxury fashion retailers over the past three years 15th February 2017, London: With London Fashion Week kicking […]

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Fashion in 2017 – UK Market

A Digital Marketing Perspective: Growing Online Audiences in Luxury Fashion London Fashion Week has always pushed digital boundaries in the luxury retail world – it was the first event of its kind to introduce live video streaming seven years ago. During the London Fashion Week, luxury and premium brands pushed the creative means of engaging […]

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A Look at Luxury Brands and Consumers in 2016 [On-Demand Video]

Who is today’s luxury consumer and how can you reach them? With $282 billion in global sales, the luxury sector is highly lucrative and dynamic. This on-demand presentation includes highlights from the PMX Agency’s annual “Luxe” report created in partnership with Hitwise. This highly anticipated report examines the digital offerings for 80 luxury apparel brands […]

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