Industry Spotlight: Beauty

Beauty brands reach makeup fans and shoppers through many different online channels, including retailer websites (like Sephora and Ulta) and the Amazon marketplace. As a result, shoppers are often searching online using for specific beauty brands—but are beauty brands optimizing the opportunity presented by these “branded search terms”? Insights into how beauty fans search for […]

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Hitwise Amazon Report

Advancing Alongside Amazon

How retailers can compete and how brands can partner and grow One-click shopping, two-day free shipping, and Prime Day are just a few of the pioneering activities of Amazon that have forever changed the retail landscape. Despite their lead, Amazon still lacks prowess with certain demographics, such as 25-44 year olds, and in key categories, […]

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Prime Day 2019

Prime Day 2019: US Analysis

How other retailers and brands performed during Amazon’s marquee event As Hitwise reported last week, Amazon’s 2019 Prime Day broke records (again). In the US, Prime Day generated 20.2 million transactions across the 48-hour period, which is 2 million more than Black Friday and Cyber Monday combined. Another incredible feat was surpassing the 10% conversion […]

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Retail Spotlight: Home Depot

Home Depot: Search Intelligence How many Home Depot “browsers” are converting into buyers? Understand what percent of users who visit HomeDepot.com convert compared to the percent on your competitor’s site. Of the 45.1 million visitors to HomeDepot.com in the last 12 weeks, 5.9% converted into buyers. However, 884k of Home Depot visitors ended up buying […]

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2018 Holidays Unwrapped: US Market [On-Demand Video]

Key Trends and Insights from the 2018 Holiday Season What were the hottest holiday products of 2018? Who were the top-performing retailers? Discover these and other insights at Hitwise’s annual Holiday Unwrapped webinar. This annual webinar features key insights from the 2018 holiday shopping season, which includes Black Friday, Cyber Week and Christmas. Join Hitwise […]

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Mobile Google Search

The Power of Deeper URLs: US Market [On-Demand Video]

Data Analytics to Stay Ahead of the Competition As consumer expectations become more demanding, digital marketing must and has evolved. Marketers are then increasingly faced with a data dilemma– either having too few or too much data to inform decision making. In this video, Hitwise uncovers simple and actionable solutions to combat this data dilemma. […]

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buyers vs browsers us market

Knowing Buyers vs Browsers: US Market [On-Demand Video]

Ways to Boost Sales with Buyer Data As consumer expectations become more demanding, digital marketing must and has evolved. Marketers are then increasingly faced with a data dilemma– either having too few or too much data to inform decision making. In this video, Hitwise uncovers simple and actionable solutions to combat this data dilemma. We […]

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Almost 7 million transactions made on Amazon over Prime Day 2018

Amazon Analytics 2018

INTRODUCTION See how Amazon is trailblazing the e-commerce spectrum and beyond: The $13.7 billion acquisition of Whole Foods, in June 2017, signified Amazon’s serious bid into the groceries and brick-and-mortar space.  Prime Day 2018, 36 hours of exclusive deals on July 16/17, further displayed Amazon’s e-tailing dominance. Over 17 million transactions were processed on Amazon […]

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August Insights (Hitwise blog)

Over 17 million transactions made on Amazon over Prime Day 2018

Prime Day’s 36 hours of deals, the longest period to date, kick-started on July 16. During that period, Amazon processed over an incredible 17 million transactions, which was up 91% compared to the previous week (July 9/10). Out of the top 48 retailers, Amazon also accounted for 86% of all transactions made over these two […]

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Amazon Analytics

Amazon Analytics [On-Demand Video]

Prime Day 2018 and Amazon’s Impact on the Retail Industry Amazon is trailblazing the e-commerce spectrum and beyond. The $13.7 billion acquisition of Whole Foods signified Amazon’s serious bid into the brick-and-mortar space. The $1 billion acquisition of Pillpack has shaken up the pharmaceutical industry. Prime Day 2018, which covered 36 hours of exclusive deals […]

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