Black Friday 2019 – Multi Market Review: Who were this year’s retailer and brand winners?

Black Friday 2019 results are in with many claiming that online sales have exceeded expectations. Which markets and retail categories have grown the most online? Was it all about Amazon, or did other retailers win big this year? And, how have brands responded?   In our first piece of coverage for Black Friday 2019, Hitwise looks at these top headlines for the […]

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Mid-Tier Fashion Report

Mid-Tier Fashion Report

What can mid-tier fashion retailers and brands do to remain relevant in this competitive environment? While luxury fashion sets the trends, and fast fashion quickly supplies cheaper versions of them, mid-tier fashion always seems a few steps behind. As if retail wasn’t hard enough, digitally native brands are expected to open 850 stores over the […]

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healthy and fit consumers us market

Marketing to Healthy and Fit Consumers [On-Demand Video]

Attitudes, trends, and behaviors of the health-conscious consumer Consumers today are more willing than ever to spend money on products and services they believe will improve their wellbeing. How can brands capitalize on this trend? In this on-demand video, you’ll learn about: The latest emerging health trends to look out for Key brands succeeding vs. struggling to […]

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Why Do Millennials Love Activewear?

Over the past five years, the apparel industry has undergone a quiet revolution. A quick glance around your average city block should provide ample evidence. The Lululemon yoga pants. The trendy criss-cross tanks. Those aren’t workout clothes—they are a lifestyle. That, and a multi-billion-dollar industry. In a matter of years, activewear has evolved from baggy […]

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Data Day: Clean Living 2017 – US Market

Eat, move and wear: attitudes and behaviors of the health-conscious consumer. Have you noticed the transformation in your neighborhood? First, your local bar started offering gluten-free burger buns. Next, a fair trade gift shop popped up down the road. Now within a single zip code there are two gyms, a boutique barre studio and a […]

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