Disruptive Beauty Masterclass

2019 Beauty Masterclass: Digital Disruptors [10 mins]

Trends and Tactics to Grow Online Sales Brands want direct sales, but retailers attract a larger volume of visitors. The top 50 beauty retailers received almost 50 million visits in April 2019 – a staggering 4.5x higher than the top 50 beauty brands.  We explore the latest digital disruptors and fast risers within the beauty […]

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Disruptive Beauty Masterclass

UK Market: 2019 Beauty Masterclass: Digital Disruptors [On Demand Video and Slides]

See how digital beauty disruptors and fast risers, like Revolution Beauty and Cult Beauty, have increased their online traffic and sales.   How can you track searches on your competitors? Revolution Beauty’s visits spiked in January 2019 compared to December 2018, thanks to searches for ’12 Days of Christmas’ set and ‘chocolate vaults’ still trending after […]

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Beauty Brands

Top 20 Beauty Brands Reaching Millennials – Rankings By Generation

The Health & Beauty industry has changed dramatically in the last several years, as consumers discover and purchase products from a wide variety of sources. • Subscription box shopping services like Birchbox and Dollar Shave Club provide consumers with convenient, regular access to personal care products at home. • Multi-level marketing companies like Younique and […]

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MAC vs. Sephora Audience Differences

MAC and Sephora are two of the most well-known cosmetic brands. While Sephora has established itself in the marketplace as a retailer that carries a myriad of cosmetic brands, we thought it would be interesting to examine the parallels and differences that exist between Sephora and MAC loyalist. Examining these distinctions provides opportunities for both […]

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MAC vs. Sephora Makeup Audiences: Battle of the Beauty Brands

MAC and Sephora are two of the most well-known cosmetics brands in the world. Sephora was founded in Paris nearly 50 years ago, and has established itself as the “every-woman’s” makeup store. Meanwhile MAC, founded in Toronto in 1984, has a smaller customer base and a more defined, niche following. What are the differences (and […]

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