UK Finance Report

What do consumers care about in 2019? With the uncertainty surrounding Brexit, consumers are increasingly searching for the impact of Brexit on their personal finances. Challenger banks and Open Banking are disrupting the industry by offering simpler, mobile-enabled alternatives and enabling customers to search for the best deals, based on their own individual spending habits. […]

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Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Audience Segmentation Report for Agencies

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

Learn more

UK Finance Report

What do consumers care about in 2019? With the uncertainty surrounding Brexit, consumers are increasingly searching for the impact of Brexit on their personal finances. Challenger banks and Open Banking are disrupting the industry by offering simpler, mobile-enabled alternatives and enabling customers to search for the best deals, based on their own individual spending habits. […]

Learn more
retail

State of Retail

The Top 3 Industry Challenges The evolving expectations and demands of the consumer – this is the greatest challenge retailers are faced with today. We have become hyper-connected, time-poor, mobile and social; changing how retailers must market, attract and retain their customers. The key to success lies in harnessing the power of customer-centric and actionable […]

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