How can Hilton win back their online browsers?
How the battle of Airbnb vs. Hotels is influencing conversions The competition for getting travelers to book online is fierce. Hotel operators, like Hilton and Marriott, want you to come directly to their site to book, while online travel agencies (OTAs) promote their ability to secure the best deal as an advantage. And now there’s […]
Top Travel Apps – App Store vs. Play Store
Getting and retaining loyal app users remains a challenge for many travel brands. But for those who succeed, the benefits are clear: app users tend to be highly engaged and spend more money in-app. This chart (excerpted from our Mobile Travel Report) breaks down the top travel apps in the App Store and Google Play […]
Hotels Booking Report 2017
Direct Hotel vs. OTA’s: Who is Converting? Most hotels are constantly working to better understand—and even to reclaim—their bookings from online travel agencies (OTAs) like Expedia, Hotels.com, and Priceline. In this report, we’ll look at the state of OTAs, hotel reliance on OTAs (in terms of both traffic and bookings), and which hotels have successfully […]