Which Payment Options Do Online Shoppers Prefer?
Our recent Bizrate Insights study reveals, there’s a notable difference between the payment options buyers use and the options they would prefer to use at checkout time. Beyond that, it seems that simply having a particular payment type in one’s wallet doesn’t always equate to a preference for using it. Let’s explore what shoppers are using, […]
IRCE Tips: 15 Easy Website Changes to Boost e-Commerce Conversion Rate
In a fascinating presentation at IRCE (Internet Retailers Conference & Exhibition) today, Scott Smigler (Founder & President at Exclusive Concepts) presented his learnings from a series of tests he’s run to optimize conversion rates on various e-Commerce sites, including the website of his client and co-host, Mike Griggs (President and Co-Founder at Strings and Beyond). The pair provided 15 simple website […]