Audience Segmentation Report for Agencies

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

Learn more

Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

Learn more

Audience Segmentation Report for Agencies

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

Learn more

Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

Learn more
Conversion Rate to Special Offers and Dealership Pages, Top 10 Auto Manufacturers

Mitsubishi’s digital strategy helped drive 10.6% vehicle sales growth

2018 has been a good year for the automotive industry. Despite a slight drop in May, the year is on track to eclipse 2017’s all-time annual sales record. Over the first five months of 2018, new vehicle sales have grown 2.1% YoY, to reach over 475,000 unit sales. But not all automakers have seen the […]

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One Brand, Many Audiences: 3 Levels of Intent

The age of data-driven advertising is upon us and if we have the right kind of data and interpret it properly, it can reveal subtle audience differences that can help all retailers, including auto marketers, rethink how they approach different potential buyers. With autos, the most fundamental phases of the car-buying cycle can be broken […]

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Auto Industry: Targeting Unique Audiences

How can you identify unique attributes of your audience and high-value segments before the competition? As we detail in our Auto Industry 2017 report, it’s more crucial than ever to increase pipeline and sales — especially through digital channels. The buying cycle is long, and almost all car research begins on a screen, whether through […]

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auto

Auto Industry Trends 2017 – US Market

Innovative strategies for segmenting and targeting auto audiences Car buying reached record peaks in 2016, but after sales plunged 4.7% in April of this year experts believe the pendulum may be swinging back in the other direction. According to the Wall Street Journal, car sales are down this year, and even the previously dominant SUV […]

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auto

Automotive Inspire: SUVs – AU Market

Insights and Trends Around SUVs The bigger the car, the better, right? This inspire looks at insights and trends around all things SUV, including when and how people are searching for them, what characteristics around SUVs are in the highest demand, and how searching for particular brands fluctuate over time. The audience behind SUV searches […]

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