Targeting with Micro-Segmentation: Good, Better and Best Approaches

In a world where consumers are exposed to more than 5K ads a day* and only engage with about 10 of them, its clear why better targeting is so essential. Luckily, over the past 10 years, our ability to learn about and understand consumers has reached new heights. Through micro-segmentation, we can leverage audience information […]

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Key Take-Aways – RampUp Panel Explores “Where Marketers Head Next”

It’s shaping up to be another challenging—but exciting—year for marketers. In a RampUp panel called “Visionary: Where Marketers Head Next,” moderator Terry Kawaja, founder and CEO of LUMA Partners, laid out some major hurdles for advertisers and the data services industry to jump in 2016: First, as more consumers become mobile-first, it’s ever more challenging […]

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