Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Audience Segmentation Report for Agencies

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Online Shopping, Purchase, Conversion Funnel

Converting Browsers to Buyers Masterclass: US Market [On-Demand Video]

How to measure and capture key customer segments in 2019 The majority of businesses focus on their current customers online. These are the people who typically visit and purchase/book/convert on your site. While retention and loyalty are absolutely critical (particularly in today’s hyper-competitive online landscape), Julia Millot, Hitwise’s Content Strategy and Insights Manager, showcases some […]

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Renault X Ricciardo: Despite “shocking” opening Grand Prix, Renault accelerates online

It’s fair to say that Renault’s newest sign-up, Daniel Ricciardo, had an “absolute shocker” at the Melbourne Grand Prix. Before signing with Renault in August 2018, the 29-year-old Aussie star had secured an impressive seven Grand Prix wins and stepped onto the podium a total of 29 times. These credentials have made Ricciardo’s crash within seconds […]

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Super Bowl LIII Report

Which brands saw the biggest uplift? Audience, YouTube, & Amazon Analytics The New England Patriots won their sixth Super Bowl title, Maroon 5 delivered and “underwhelming” halftime performance, and consumers saw Super Bowl ads from more than 30 brands. So, which brands succeeded in generating online buzz? Which had seen their audiences grow? And, have […]

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Auto Industry Trends 2017 – AU Market

Industry trends and innovative strategies for targeting auto audiences In 2017 the Australian Auto industry has experienced similar sales numbers to previous years, but July saw a sizeable uptick. In the past, high fuel prices pushed consumers towards smaller and more fuel-efficient cars, but more recently SUVs have shown a surge in sales as well. […]

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Partnerships – Growing Brand Partnerships

Following on from the last blog (Insert link to ‘Enhancing Affiliate Relationships’ blog) where we looked at how brands can enhance their relationships with third-party retailers, this blog will look at how brands can discover new online audiences through co-branding efforts. In particular, how brands can build upon each other’s strengths in the auto sector. […]

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Auto Industry: Targeting Unique Audiences

How can you identify unique attributes of your audience and high-value segments before the competition? As we detail in our Auto Industry 2017 report, it’s more crucial than ever to increase pipeline and sales — especially through digital channels. The buying cycle is long, and almost all car research begins on a screen, whether through […]

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auto

Auto Industry Trends 2017 – US Market

Innovative strategies for segmenting and targeting auto audiences Car buying reached record peaks in 2016, but after sales plunged 4.7% in April of this year experts believe the pendulum may be swinging back in the other direction. According to the Wall Street Journal, car sales are down this year, and even the previously dominant SUV […]

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