Fashion 2017 – Growing Relationships With The Right Retailers
In our previous post, we looked at how brands can better understand and grow their online audiences. Now, we look at how brands, such as Mulberry, can grow relationships with retailers by identifying new opportunities through data collection. The relationship between retailers and brands has rapidly evolved in recent years, largely thanks to the Internet and […]
Which Luxury Brands Are Reaching Millennial Shoppers?
As consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging and established luxury brands are constantly working to reinvent themselves, connect digitally and capture the heart of the next luxury consumer. Millennials are still willing to spend money on things they care about — but they […]
Fashion in 2017 – UK Market
A Digital Marketing Perspective: Growing Online Audiences in Luxury Fashion London Fashion Week has always pushed digital boundaries in the luxury retail world – it was the first event of its kind to introduce live video streaming seven years ago. During the London Fashion Week, luxury and premium brands pushed the creative means of engaging […]