UK Fashion Report
How can fast fashion, mid & premium tiers compete online? 2019 has been challenging for many brands and retailers. Declining online industry traffic, store closures, and consumers questioning fashion’s contribution to the environment. However, there are brands like Net-A-Porter, Zalando and Charles Tyrwhitt, which despite all of this, are excelling within their retail categories. So, […]
UK Fashion Report: How can fast fashion, mid & premium tiers compete online?
Fashion Report 2018
Digital Tactics for Retailers and Brands 2018 was tough on retailers and brands. With online visits rising by 17%, compared to 2017, the online channel is driving growth for the fashion industry. Key to this rise are innovative retailer and brands, both pure players and traditional brick-and-mortars, getting digital marketing and e-commerce tactics right. In […]
What are the best third-party sites to partner with?
Many brands today sell their products or services through third-party distributors and aggregator sites. However, optimising your market share across different affiliates can be a challenge. This is particularly the case for fashion brands selling into multi-retailers. Whilst these relationships can bring added sales and exposure for brands, many face the challenge of not knowing […]
Fashion 2017 – Growing Relationships With The Right Retailers
In our previous post, we looked at how brands can better understand and grow their online audiences. Now, we look at how brands, such as Mulberry, can grow relationships with retailers by identifying new opportunities through data collection. The relationship between retailers and brands has rapidly evolved in recent years, largely thanks to the Internet and […]
Which Luxury Brands Are Reaching Millennial Shoppers?
As consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging and established luxury brands are constantly working to reinvent themselves, connect digitally and capture the heart of the next luxury consumer. Millennials are still willing to spend money on things they care about — but they […]
Aspirational millennials set luxury fashion in their sights
Traditional designers capitalising on millennial money through digital 83% of millennials are more likely to visit Gucci than those over 35s Louis Vuitton and Supreme partnership drove 23% increase in brand searches* 45% increase in website traffic to luxury fashion retailers over the past three years 15th February 2017, London: With London Fashion Week kicking […]
Fashion in 2017 – UK Market
A Digital Marketing Perspective: Growing Online Audiences in Luxury Fashion London Fashion Week has always pushed digital boundaries in the luxury retail world – it was the first event of its kind to introduce live video streaming seven years ago. During the London Fashion Week, luxury and premium brands pushed the creative means of engaging […]