Hitwise Summer Summit 2019

Hitwise Summer Summit ’19: Green To Mainstream, The “FANGs” & Love Island

Hitwise just hosted its annual Summer Summit, where over 200 delegates from different industries and disciplines discussed all things digital marketing, e-commerce, and data analytics.  The aim was to make this year’s event bigger and better than last year. This was driven by our fantastic line up of thought-provoking sessions and panels, led by leading […]

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Hitwise Blog

Video Streaming Subscribers Report

Analysis of Netflix, Stan, and Foxtel Audiences The rapid rise of entertainment on demand has left Australia ‘streaming’ with video subscription options. Netflix and Stan have been the key players in the market, but they have recently been challenged by Foxtel Go, which replaced Foxtel Play in an attempt to both attract new customers and […]

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Video Streaming Subscribers & Services Report

2017 Industry Trends & Audience Analysis As a growing number of consumers cut the cord, video subscription services have stepped up to meet consumer demand for film and television streaming. Let’s look at the trends and audiences behind the three biggest players in the video subscription game. Audience Size It should come as no surprise […]

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Music Streaming Services and their Audiences

Whether listening to Spotify in your car, streaming your favorite DJ via SoundCloud, or playing a holiday Pandora station during family Christmas, most modern consumers have participated in music streaming services. But within this broad universe of music streaming, we found distinct audience differences depending on the platform. We honed in on exclusive Pandora, Spotify […]

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Multiple Devices

Deterministic vs. Probabilistic Tracking: Grasping Data Across Devices

The National Sleep Foundation recommends that we get eight hours of sleep each night. The average American falls short, logging a nightly average of 6.8 hours. Something we do spend eight hours doing each day, however, is consuming media. According a 2015 ZenithOptimedia study, Americans spend 490 minutes with some sort of media. Given the […]

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Hitwise Analysis Shows Visits to Subscription Box Sites up 3,000%

A new consumer insights retail report found that visits to top subscription box sites have exploded by nearly 3,000 percent in the United States over the past three years. According to our Hitwise® data, there were more than 21.4 million visits made to a custom category of leading subscription box sites in January 2016, compared […]

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Hitwise Analysis Shows Visits to Subscription Box Sites up 3,000%

A new consumer insights retail report found that visits to top subscription box sites have exploded by nearly 3,000 percent in the United States over the past three years. According to our Hitwise® data, there were more than 21.4 million visits made to a custom category of leading subscription box sites in January 2016, compared […]

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Programmatic marketing is the key to reaching millennials

Brand managers ask if it’s possible to launch branding initiatives programmatically but for many companies that’s the wrong question. What they need to ask is: ‘How quickly can I get good at it?’ Why the urgency? Look no further than the newest employees joining our companies; in the majority of cases they’ll be millennials. The […]

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Programmatic marketing is the key to reaching millennials

Brand managers ask if it’s possible to launch branding initiatives programmatically but I think that’s the wrong question. What they need to ask is: How quickly can I get good at it? Why the urgency? Look no farther than your newest employees; I bet they’re Millennials. We are living through a seismic shift in demographics. […]

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