Fast Fashion Retailer Demographics’ Environmental Attitudes Shifting
Garbage Patch; and “Lonely Whale”, co-founded and fronted by actor Adrian Grenier, has done huge amounts to drive consumer attitude shifts around single plastic usage – namely the social pariah of 2018: the Plastic Straw. Palm Oil has been the latest environmental outcry, with Iceland’s Christmas short film with Greenpeace again taking the message to […]
New Look Bags Competitive Advantage with Hitwise Search Insight
New Look has been styling the nation for more than 40 years, with fresh, on-trend and affordable fashion. Success has seen it grow into a truly global player, combining close to 850 physical stores across Europe and Asia with an expanding online presence in over 120 countries. Never forgetting its heritage as a positive and […]
Urgency for the Catwalk Look Fuels the Fast Fashion Industry
The Fast Fashion industry, a term originating from the rapid movement of styles from the catwalk to retail shelves nationwide, has grown 21% over the past 3 years[i], reflecting the growing consumer demand for speed in the retail industry. The way consumers are shopping and seeking influence is changing. Today, more consumers are turning to […]
Great British Bake Off: Now That Marketers Can Reach Fans, Who’s Watching?
A week ago it was announced that the Great British Bake Off, also referred to as GBBO by loyal fans, is moving from BBC to Channel 4. This revelation caused some commotion after two prominent hosts called it quits, but the change has also sparked interest from brands who were previously unable to reach the […]