UK Fashion Report
How can fast fashion, mid & premium tiers compete online? 2019 has been challenging for many brands and retailers. Declining online industry traffic, store closures, and consumers questioning fashion’s contribution to the environment. However, there are brands like Net-A-Porter, Zalando and Charles Tyrwhitt, which despite all of this, are excelling within their retail categories. So, […]
UK Fashion Report: How can fast fashion, mid & premium tiers compete online?
Back To School Report UK 2019
Differences in Back to School Shopping Behaviours by Lifestage When it comes to back to school shopping, the 3rd busiest retail period of the year, lifestage determines which products students and families are searching to purchase. While primary school students are growing out of their shoes every year, secondary schoolers are searching for the latest […]
UK Back to School Report: Primary School, Secondary School & Students Online Trends
INTRODUCTION Back-To-School (BTS) is the third biggest retail peak after Black Friday and Christmas sales. According to Mintel, BTS spending increased +36% YoY to reach £1.16 billion in 2018. An average of £533 was spent per household on school or college supplies. So, which retailers and brands capitalised on BTS sales this year? Firstly, let’s […]
Amazon vs. Google- Has Amazon Really Taken Over?
When it comes to digital media spend, where should agencies and brands put their focus: Google or Amazon, or both? Some have already made their bets. Over the past few months, top tier agencies have announced that they are shifting 20-30% of their digital ad spend from Google to Amazon. Recent digital insights suggest that Amazon garners […]
2019 On-Demand Buyers vs. Browsers [7 Mins]
Why converting browsers into buyers is critical in 2019 In this short and sharp recording, we talk through use cases in our Global Buyers vs Browsers report, and explain how we use online audience analytics to segment buyers from browsers, as well as direct buyers from indirect ones. We show how: Zara segments their buyers from visitors […]
Converting Browsers Into Buyers Masterclass: UK Market [On-Demand Video]
Why converting browsers into buyers is critical in 2019 Following our popular report, our on-demand masterclass actively demonstrates how digital behavioural insights like search and purchase data on Amazon and competitor sites, can actively help brands like Zara, Aldi, Dell and Philips grow buyers and online sales. We explain: The top 5 tips to grow […]
Uncovering the Retailer Black Box 2018 [On Demand Video]
Category and product level analytics for retailers and brands Despite thousands and thousands of brands online, the top ten retailers account for 44% of all online retail traffic in the UK. Amazon alone attracts 26% of this traffic, with consumers increasingly starting their search journey on the e-tailing giant. The dominance of Amazon is undeniable. Very […]
Great British Bake Off: Now That Marketers Can Reach Fans, Who’s Watching?
A week ago it was announced that the Great British Bake Off, also referred to as GBBO by loyal fans, is moving from BBC to Channel 4. This revelation caused some commotion after two prominent hosts called it quits, but the change has also sparked interest from brands who were previously unable to reach the […]