Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

Learn more

Digital Fashion Masterclass 2019 [On-Demand Video]

How To Grow Your Online Fashion Audience: 4 Tactics for 2019 With fashion brands operating in the continuously competitive market, they now need to connect with customers and potential buyers in more creative ways than ever. The Hitwise Digital Fashion Masterclass uncovers what companies like Boohoo, SilkFred and Farfetch have in common. We dive into the […]

Learn more
Online Shopping, Purchase, Conversion Funnel

Converting Browsers to Buyers Masterclass: US Market [On-Demand Video]

How to measure and capture key customer segments in 2019 The majority of businesses focus on their current customers online. These are the people who typically visit and purchase/book/convert on your site. While retention and loyalty are absolutely critical (particularly in today’s hyper-competitive online landscape), Julia Millot, Hitwise’s Content Strategy and Insights Manager, showcases some […]

Learn more

2019 On-Demand Buyers vs. Browsers [7 Mins]

Why converting browsers into buyers is critical in 2019 In this short and sharp recording, we talk through use cases in our Global Buyers vs Browsers report, and explain how we use online audience analytics to segment buyers from browsers, as well as direct buyers from indirect ones. We show how: Zara segments their buyers from visitors […]

Learn more

Acheteurs vs. Navigateurs

Stratégie marketing basée sur l’audience pour acquérir et attirer plus d’acheteurs Que vous essayez d’attirer des acheteurs, des réservations ou des candidats, les objectifs à travers les industries sont les mêmes: augmenter la proportion d’acheteurs et les conversions. Ces besoins existaient bien avant la révolution digitale. Cependant, durant cette dernière décennie, internet a transformé la […]

Learn more

Converting Browsers Into Buyers Masterclass: UK Market [On-Demand Video]

Why converting browsers into buyers is critical in 2019 Following our popular report, our on-demand masterclass actively demonstrates how digital behavioural insights like search and purchase data on Amazon and competitor sites, can actively help brands like Zara, Aldi, Dell and Philips grow buyers and online sales. We explain: The top 5 tips to grow […]

Learn more

Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

Learn more

Nordstrom vs. Macy’s – Department Store Showdown

The retail industry is a billion-dollar business in the United States. Competition for consumer dollars is fierce, particularly when it comes to department stores—many of whom are struggling. Nordstrom and Macy’s are two of the most ubiquitous department stores in the country, and while there are similarities in their audiences, Hitwise decided to dig into […]

Learn more

Top Democratic vs. Republican Brands

The last several months have been some of the most politically fraught for American businesses. Major US brands must contend with mounting pressure to keep jobs stateside, as well as a real possibility that the President of the United States may decide to single them out on Twitter as he did with the likes of General Motors, Boeing and Nordstrom. This newly polarized environment has sparked […]

Learn more

Nordstrom vs Macy’s- Department Store Showdown

The retail industry is a whopping billion-dollar business in the United States. Competition for consumer dollars is fierce, with retailers always on the lookout for competitive intelligence to understand the strengths and weaknesses of their competitive set. Nordstrom’s and Macy’s are two of the most successful department store retailers. We decided to hone in on the […]

Learn more