Hitwise Case Study: Overstock

How Overstock embedded Hitwise to drive customer acquisition

For more than 19 years, Overstock has been a leading online retailer of home goods and furnishings. The company has grown from a start-up selling surplus goods into nearly a $2 billion brand that sells the latest styles for less, with digital innovation at its core. Hitwise spoke to Tyler England, Vice President of Customer […]

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Millennials Spark Competition Among Big Time Furniture Players

According to a recently released Home & Garden industry report, a new generation is entering the home buying market and they have their own way of doing things. Thankfully for the furniture industry, they are snapping up homes (especially fixer-uppers) and getting straight to business on furnishing their new abode. It should come as no […]

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Home & Garden: Trends in 2017

Search & Audience Trends in Home Appliances, DIY, and Furniture As the housing market continues to thrive in the wake of the 2008 financial crisis, competition among home goods retailers has become more intense. Young people are taking longer to purchase homes, but a Home Depot study actually found that 57% of Millennial renters see […]

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