Kroger vs. Walmart: Who is winning the online grocery war?
Walmart is the largest grocer in the United States for the third year in a row. Despite doubling-down efforts on online grocery delivery, Kroger has continued to trail Walmart’s grocery operations. As both retailers expand their online grocery offerings to more parts of the country, Hitwise wanted to dive deep into the online retail analytics […]
Converting Browsers to Buyers Masterclass: US Market [On-Demand Video]
How to measure and capture key customer segments in 2019 The majority of businesses focus on their current customers online. These are the people who typically visit and purchase/book/convert on your site. While retention and loyalty are absolutely critical (particularly in today’s hyper-competitive online landscape), Julia Millot, Hitwise’s Content Strategy and Insights Manager, showcases some […]
Super Bowl LIII Report
Which brands saw the biggest uplift? Audience, YouTube, & Amazon Analytics The New England Patriots won their sixth Super Bowl title, Maroon 5 delivered and “underwhelming” halftime performance, and consumers saw Super Bowl ads from more than 30 brands. So, which brands succeeded in generating online buzz? Which had seen their audiences grow? And, have […]
Coke vs. Pepsi: Surprising Audience Differences Between The Kings of Cola
The gauntlet in the Cola Wars was first thrown down in 1975 when the “Pepsi Challenge” was issued. In a Pepsi-sponsored advertising campaign, soda drinkers were asked to blind taste-test Coke vs. Pepsi. Since then, the two soda behemoths have fiercely battled each other over dominance in the billion-dollar soft drink industry. But after 40 […]