Amazon vs. Google

Amazon vs. Google- Has Amazon Really Taken Over?

When it comes to digital media spend, where should agencies and brands put their focus: Google or Amazon, or both?  Some have already made their bets. Over the past few months, top tier agencies have announced that they are shifting 20-30% of their digital ad spend from Google to Amazon. Recent digital insights suggest that Amazon garners […]

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Prime Day 2019: AU Analysis

Has Amazon cracked Australia?  In our last article, Prime Day 2019 Wrap Up, we showed how Amazon is rapidly expanding in Australia. Visits and transactions to Amazon’s local site grew by +50% compared to the previous year. Over 300K Aussies visited Amazon each day over Prime Day, and a further 40K people made a purchase. […]

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2019 On-Demand Buyers vs. Browsers [7 Mins]

Why converting browsers into buyers is critical in 2019 In this short and sharp recording, we talk through use cases in our Global Buyers vs Browsers report, and explain how we use online audience analytics to segment buyers from browsers, as well as direct buyers from indirect ones. We show how: Zara segments their buyers from visitors […]

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Converting Browsers Into Buyers Masterclass: UK Market [On-Demand Video]

Why converting browsers into buyers is critical in 2019 Following our popular report, our on-demand masterclass actively demonstrates how digital behavioural insights like search and purchase data on Amazon and competitor sites, can actively help brands like Zara, Aldi, Dell and Philips grow buyers and online sales. We explain: The top 5 tips to grow […]

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Shopping mall

Uncovering the Retailer Black Box 2018 [On Demand Video]

Category and product level analytics for retailers and brands Despite thousands and thousands of brands online, the top ten retailers account for 44% of all online retail traffic in the UK. Amazon alone attracts 26% of this traffic, with consumers increasingly starting their search journey on the e-tailing giant. The dominance of Amazon is undeniable. Very […]

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