back to school season, books, students

How will Prime Day impact Back to School in 2018

Shopping for Back to School (BTS) and Back To College (BTC) Season – the second largest retail event of the year worth $83.6 billion in the US – traditionally falls in August and September. July would normally see families and students enjoy their summer holidays. Over this month, retailers would also be putting finishing touches […]

Learn more
Airport Travel Industry

Tracking the Purchase Journey in the Travel Industry

How can Expedia reach more converting customers? Where are users coming from before they book their travel plans? In this blog post, we examine the consumer’s path to booking in the travel industry.   Expedia Spotlight: High-Value Search Terms As we see below, identifying search terms that lead not only to their website, but to […]

Learn more

MAC vs. Sephora Makeup Audiences: Battle of the Beauty Brands

MAC and Sephora are two of the most well-known cosmetics brands in the world. Sephora was founded in Paris nearly 50 years ago, and has established itself as the “every-woman’s” makeup store. Meanwhile MAC, founded in Toronto in 1984, has a smaller customer base and a more defined, niche following. What are the differences (and […]

Learn more

Valentine’s Day: Digital Search Trends

Using an analysis of search behavior from our Hitwise platform, we are looking at the latest 2017 Valentine’s Day related digital search trends and what to expect online during this year’s most romantic (and often the most dreaded) holiday. Hint: No one wants to disappoint in the gift department. While Valentine’s Day may be considered […]

Learn more

4 ways for retailers to enhance their digital strategy for Christmas 2016

Every year, right after Father’s Day, the first Christmas decorations begin appearing in stores and ads start appearing on our screens.  Without fail, this is then followed by a stream of complaints about “Christmas Creep” and the commercialisation of Christmas. It is a fine balancing act for retailers, with the festive season being the key […]

Learn more

Pinterest vs. Facebook: Which Social Site Wins at Shopping Engagement?

This is the third in a series of Online Consumer Pulses on Social Image Sharing and Online Shopping by Bizrate Insights.  While Pinterest has established itself as the dominant source for visual inspiration in today’s social scape, questions continue to circle about whether the site can actually generate conversions.  As part of its series on […]

Learn more

Online Consumer Pulse: Pinterest is not only for window shopping, over 1 in 4 buy

This is the first in a series of Consumer Pulses on Social Image Sharing and Online Shopping by Bizrate Insights. The rise of Pinterest has brought much attention to the growing community of social image sharers, folks who collect and share images from around the web through social image sharing sites.  Retailers are searching for […]

Learn more