Tracking the Purchase Journey in the Travel Industry
How can Expedia reach more converting customers? Where are users coming from before they book their travel plans? In this blog post, we examine the consumer’s path to booking in the travel industry. Expedia Spotlight: High-Value Search Terms As we see below, identifying search terms that lead not only to their website, but to […]
Who is the Green Consumer?
In today’s world, an increasing number of consumers are becoming not only environmentally conscious, but environmentally responsible. However, that is not a universal sentiment. While many people are going green and considering the environmental impact of their purchases, some people don’t see it as a pressing matter. Who are the green consumers that feel this way […]
Code Wars: Where Does the Round Ball Game Rank in Australia?
Before I can start writing about this topic, I need to address the most controversial issue surrounding the round ball game: Is it called football or soccer? We can turn to the digital behaviour of Australians to see which term is most likely to be used. Looking at the top keywords driving traffic to the […]
5 Key Stats for Marketing to Fitness Buffs
Moving into 2017, marketers should expect the fitness industry to continue booming. Consumers are increasingly fueled by a desire to get in shape, and brands have met them with a surge in fitness-friendly gadgets and athletic apparel to make living a fit lifestyle easier than ever. Interest in fitness is especially piqued in and around […]
Do Australians Use British or American Spelling?
In one of his career’s most memorable moments, Arnold Schwarzenegger assuaged the fears of a room full of medically astute kindergarten students concerned about his headache by telling them “It’s not a tumor”. While this may have been true for detective John Kimble, it appears that it is not the case for Australians today. Using […]