Search Masterclass 2019 [On-Demand Video]

How to Reach, Acquire and Win Back your Audience: 3 Tactics for 2019 Search data has become invaluable to marketers. We are able to segment through demographics, interests, behaviours and purchasing habits, allowing us to build a complete picture of consumers and how to reach them. We cover an array of verticals in our Hitwise […]

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digital marketing

Digital Marketing Masterclass 2018 [3-Part On-Demand Series]

Watch part 1 to learn about the top 3 challenges in FMCG retail, which covers: The FMCG Landscape: the online appearance of a Sainsbury’s-Asda merger The Retailer Black Box: how brands understand their true performance on supermarkets and retailers Customer Loyalty: how retailers keep their loyalists “exclusive” Watch part 2 to learn about how to […]

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Back to School

5 Digital Planning Tips for Back To School in 2018

As families and students enjoy their summer holidays, retailers are working hard to prepare for the next key event of the year – Back to School. Harsher retail conditions and lack lustre results over Easter have made Back to School more important than ever. Last year saw the demand for school uniforms, accessories and electronics […]

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May Insights

Sun Shines Light on Outdoor Goods in May

Insight of the Month – May 2018 After a lacklustre April, May brought about a much needed boost for retail. Total online visits grew by 7.1 per cent YoY, returning to the overall pace seen earlier in the year. Warmer temperatures saw consumers preparing their summer wardrobes, with visits to Clothing, Fitness and Footwear rising by […]

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Supermarkets Blog

Sainsbury’s & Asda – What would the merger look like online?

The past year have seen a string of M&A activity rock the FMCG and retail landscape. From Amazon’s acquisition of Whole Foods for 13.7 billion USD in August, to the more recent acquisition of Nisa by Co-op for 140 million GBP in May, the market has shifted seismically both offline and online. But since its […]

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Supermarkets Report

Tactics to Target Audiences and Product Categories Key Findings The top 3 supermarkets, Tesco, Sainsbury’s, and ASDA, have the highest online population share in the UK, but zooming in to city-level, other supermarkets also compete. Online searches for “gin” have grown rapidly over the year, and were 93% higher at the start of November, compared to the […]

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August Insights (Hitwise blog)

Retail Banking in 2017 UK: A Digital Marketing Perspective

Enhancing Customer Experience And Loyalty Through Online Intelligence  Digital technology has been a top priority for retail banks over the past few years and continues to be a key success factor in 2017. The ability to interact easily with banks has become increasingly important to customers, as new disruptive players bring technology to the forefront. […]

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The Clean Living Movement Goes Mainstream

As featured in the BRC Q4 Quarterly Retail Trends Report The turn of year traditionally brings about a “new year, new me” mantra. This normally manifests in various ways, such as an uptake in searches for crash detox diets or a sharp rise in gym website visitations and memberships. Hitwise data, which aggregates and anonymises […]

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Data Day: Clean Living 2017 – UK Market

Eat, move and wear: attitudes and behaviors of the health-conscious consumer. Have you noticed the recent transformation occuring in your area? First, your local pub started offering gluten-free and vegan meals. Next, a fairtrade gift shop popped up down the road. Now within a single postcode there are multiple gyms, a boutique studio and an […]

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