Personalization at Scale – How analyzing search insights drives customer acquisition

A recent study found that 79% of consumers will only buy from brands that first demonstrate they understand and care about them. In short, they want a more personalized experience from companies that want to engage with them. Hitwise recently released its Personalization at Scale 2018 Report, and the guide discusses the three components of […]

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How Brands Should Work with the Right Social Influencers

In the past decade, a new voice has entered the digital stage: the social influencer. According to Tubular Insights, 57% of consumers have made a purchase based on an influencer’s recommendations. This, in turn, has encouraged brands to seek out partnerships with vloggers and YouTube celebrities. However, as with any other marketing strategy, your influencer […]

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