US News & Media Report 2019

INTRODUCTION 2020 is just two months away and with it comes a new year of breaking stories, inventive technologies, and a presidential election in the United States. Becoming the go-to source for American readers will be pivotal in the year ahead. To achieve this, news and media organizations need to know what audiences care about […]

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US News & Media Report 2019

INTRODUCTION 2020 is just two months away and with it comes a new year of breaking stories, inventive technologies, and a presidential election in the United States. Becoming the go-to source for American readers will be pivotal in the year ahead for news & media organizations. To achieve this, they will need to know what […]

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Back to School

Back To School Report UK 2019

Differences in Back to School Shopping Behaviours by Lifestage When it comes to back to school shopping, the 3rd busiest retail period of the year, lifestage determines which products students and families are searching to purchase. While primary school students are growing out of their shoes every year, secondary schoolers are searching for the latest […]

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UK Back to School Report: Primary School, Secondary School & Students Online Trends

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Back to School Report 2019

INTRODUCTION When it comes to back-to-school shopping, families are in need of different items depending on the life-stage of their children. While elementary school students are growing out of their shoes every year, college students require new appliances for the dorm. No matter the life stage, Amazon dominates as the largest back-to-school online retailer with […]

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Back to School

Back to School Report US 2019

Differences in Shopping Behaviors by Lifestage When it comes to back-to-school shopping, families are in need of different items depending on the life-stage of their children. How do the shopping behaviors of elementary school families, middle/high school families and college students differ during this peak period? This FREE report uncovers insights such as: Amazon dominates […]

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BRC retail update

UK August Retail Update: Continued Rise in Conversion Rates

August saw a larger decline in total retail visits of -4.8% YoY compared to previous months. However, a trend we’ve seen throughout the year is the continued rise in conversion rates. Uplift in transactions influenced by back to school specials  Zooming into the top 25 retail sites for the month, online visits dropped -3% YoY, […]

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Amazon vs. Google

Amazon vs. Google- Has Amazon Really Taken Over?

When it comes to digital media spend, where should agencies and brands put their focus: Google or Amazon, or both?  Some have already made their bets. Over the past few months, top tier agencies have announced that they are shifting 20-30% of their digital ad spend from Google to Amazon. Recent digital insights suggest that Amazon garners […]

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Product & Category Performance on Top Retailers

CONSUMER ELECTRONICS Digital insights on brands, like: HP, Dell, Acer, ASUS, Samsung and Toshiba.  Search & purchase analysis on retailers, including, Amazon, Curry’s and AO.  Google vs. Retailer Search: How is your category searched for? Page-Level Insights: How are your products viewed? Purchase Analytics: How do your products convert? HP gained the largest share of […]

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Prime Day 2019: AU Analysis

Has Amazon cracked Australia?  In our last article, Prime Day 2019 Wrap Up, we showed how Amazon is rapidly expanding in Australia. Visits and transactions to Amazon’s local site grew by +50% compared to the previous year. Over 300K Aussies visited Amazon each day over Prime Day, and a further 40K people made a purchase. […]

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