Prime Day 2019: AU Analysis

Has Amazon cracked Australia?  In our last article, Prime Day 2019 Wrap Up, we showed how Amazon is rapidly expanding in Australia. Visits and transactions to Amazon’s local site grew by +50% compared to the previous year. Over 300K Aussies visited Amazon each day over Prime Day, and a further 40K people made a purchase. […]

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Prime Day 2019

Prime Day 2019: US Analysis

How other retailers and brands performed during Amazon’s marquee event As Hitwise reported last week, Amazon’s 2019 Prime Day broke records (again). In the US, Prime Day generated 20.2 million transactions across the 48-hour period, which is 2 million more than Black Friday and Cyber Monday combined. Another incredible feat was surpassing the 10% conversion […]

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Amazon Prime Day UK 2019

Prime Day 2019: UK Results

Is there hope for other retailers?  In the UK, Amazon processed over eight million transactions in just two days. In our last blog, Prime Day 2019 Wrap Up, we showed that this was a record. Compared to last year’s Prime Day, transactions grew by +25%. The number of Prime member sign-ups were also up +147% YoY.  […]

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2019 On-Demand Buyers vs. Browsers [7 Mins]

Why converting browsers into buyers is critical in 2019 In this short and sharp recording, we talk through use cases in our Global Buyers vs Browsers report, and explain how we use online audience analytics to segment buyers from browsers, as well as direct buyers from indirect ones. We show how: Zara segments their buyers from visitors […]

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Converting Browsers Into Buyers Masterclass: UK Market [On-Demand Video]

Why converting browsers into buyers is critical in 2019 Following our popular report, our on-demand masterclass actively demonstrates how digital behavioural insights like search and purchase data on Amazon and competitor sites, can actively help brands like Zara, Aldi, Dell and Philips grow buyers and online sales. We explain: The top 5 tips to grow […]

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cyber week, shopping, shopping cart

Black Friday 2018: UK retail visits down 3%, Amazon up 3% YoY

Black Friday has just unravelled, so how has the retail industry performed in the UK? See below for top Hitwise stats by retail category, top players and hot products.   1. UK online retail reaches 194 million visits on Black Friday, down 3% YoY  Cyber Week (which included Monday 19th to Sunday 25th at time […]

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Amazon Monthly Trends: June 2018

Exclusive Look Into Amazon’s Key Products, Brands & Category Trends What’s Trending? In June, Amazon’s Electronics category largely outpaced the industry, as consumers looked around different product pages, preparing for next month’s Prime Day sales. But, other categories on Amazon hadn’t performed as well. Amazon’s Groceries pages dropped by 10.2% month-on-month, compared to the industry’s […]

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Amazon Monthly Trends: April 2018

Exclusive Look Into Amazon’s Key Products, Brands & Category Trends What’s Trending? In April, traffic to most retail categories dipped slightly, with the execption of Home & Garden. Baby skincare products shot up in Beauty, while travel and outdoor clothing items topped the shelves in Apparel. TurboTax remained the top-seller even at the tail-end of […]

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Top Products Amazon Black Friday

Top Amazon Products on Thanksgiving and Black Friday

Amazon.com, the big winner of the holiday weekend, processed 5.6 million transactions on Thanksgiving Day and another 7.1 million on Black Friday, according to Hitwise. Hitwise is also able to report exactly which products, by Amazon ASIN code, consumers actually purchased on those days. Many of the top Amazon products sold were their own, including […]

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