Industry Spotlight: Beauty
Beauty brands reach makeup fans and shoppers through many different online channels, including retailer websites (like Sephora and Ulta) and the Amazon marketplace. As a result, shoppers are often searching online using for specific beauty brands—but are beauty brands optimizing the opportunity presented by these “branded search terms”? Insights into how beauty fans search for […]
Retail Spotlight: Home Depot
Home Depot: Search Intelligence How many Home Depot “browsers” are converting into buyers? Understand what percent of users who visit HomeDepot.com convert compared to the percent on your competitor’s site. Of the 45.1 million visitors to HomeDepot.com in the last 12 weeks, 5.9% converted into buyers. However, 884k of Home Depot visitors ended up buying […]
Cyber Monday Winners — Which Retailers Sold More?
Cyber Monday took the prize for the top transaction day of Peak Week, with the top 50 retailers processing more than 14.5 million online transactions. By comparison, those same retailers processed 13 million transactions on Black Friday and 12.5 million on Thanksgiving. In total, the top 50 retailers processed 54.2 million online transactions between Thanksgiving […]