2019 On-Demand Buyers vs. Browsers [7 Mins]
Why converting browsers into buyers is critical in 2019 In this short and sharp recording, we talk through use cases in our Global Buyers vs Browsers report, and explain how we use online audience analytics to segment buyers from browsers, as well as direct buyers from indirect ones. We show how: Zara segments their buyers from visitors […]
Converting Browsers Into Buyers Masterclass: UK Market [On-Demand Video]
Why converting browsers into buyers is critical in 2019 Following our popular report, our on-demand masterclass actively demonstrates how digital behavioural insights like search and purchase data on Amazon and competitor sites, can actively help brands like Zara, Aldi, Dell and Philips grow buyers and online sales. We explain: The top 5 tips to grow […]
What are the best third-party sites to partner with?
Many brands today sell their products or services through third-party distributors and aggregator sites. However, optimising your market share across different affiliates can be a challenge. This is particularly the case for fashion brands selling into multi-retailers. Whilst these relationships can bring added sales and exposure for brands, many face the challenge of not knowing […]
Fashion 2017 – Growing Relationships With The Right Retailers
In our previous post, we looked at how brands can better understand and grow their online audiences. Now, we look at how brands, such as Mulberry, can grow relationships with retailers by identifying new opportunities through data collection. The relationship between retailers and brands has rapidly evolved in recent years, largely thanks to the Internet and […]
Which Luxury Brands Are Reaching Millennial Shoppers?
As consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging and established luxury brands are constantly working to reinvent themselves, connect digitally and capture the heart of the next luxury consumer. Millennials are still willing to spend money on things they care about — but they […]
Fashion in 2017 – UK Market
A Digital Marketing Perspective: Growing Online Audiences in Luxury Fashion London Fashion Week has always pushed digital boundaries in the luxury retail world – it was the first event of its kind to introduce live video streaming seven years ago. During the London Fashion Week, luxury and premium brands pushed the creative means of engaging […]