Building Beauty Brand Tactics

Beauty is continuing to expand online. Sephora and Amazon both expanded skincare offerings by releasing new private-label products this year. Meanwhile, Kylie Cosmetics began selling its line through Ulta, helping to reach a new market for Kylie and contribute to strong Q1 growth for Ulta. As leading brands and retailers get more inventive in a constantly […]

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Personalization at Scale [6 mins]

In this 8-min video, learn about three lesser-known customer segments that you should focus on in 2019.

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Beauty Brands

Top 20 Beauty Brands Reaching Millennials – Rankings By Generation

The Health & Beauty industry has changed dramatically in the last several years, as consumers discover and purchase products from a wide variety of sources. • Subscription box shopping services like Birchbox and Dollar Shave Club provide consumers with convenient, regular access to personal care products at home. • Multi-level marketing companies like Younique and […]

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The Fenty Craze: How Other Beauty Brands Can Compete Online

After years of anticipation, Rihanna launched her Fenty Beauty line on Sept. 8, 2017, in partnership with Sephora, No. 136 in the Internet Retailer Top 1000 ranking of North America’s leading online retailers. Demand for Fenty products shot through the roof, and many of her most popular products sold out in days. Let’s explore the […]

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Makeup and beauty

Beauty Industry Report: US Market

A Digital Marketing Perspective: How to Compete in the Age of Amazon and YouTube The beauty industry is shifting rapidly, but with worldwide growth and hundreds of billions of dollars on the table, the market is ripe with opportunity for brands who can adapt. Several factors have dramatically affected the industry in the last five […]

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How Brands Should Work with the Right Social Influencers

In the past decade, a new voice has entered the digital stage: the social influencer. According to Tubular Insights, 57% of consumers have made a purchase based on an influencer’s recommendations. This, in turn, has encouraged brands to seek out partnerships with vloggers and YouTube celebrities. However, as with any other marketing strategy, your influencer […]

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MAC vs. Sephora Audience Differences

MAC and Sephora are two of the most well-known cosmetic brands. While Sephora has established itself in the marketplace as a retailer that carries a myriad of cosmetic brands, we thought it would be interesting to examine the parallels and differences that exist between Sephora and MAC loyalist. Examining these distinctions provides opportunities for both […]

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MAC vs. Sephora Makeup Audiences: Battle of the Beauty Brands

MAC and Sephora are two of the most well-known cosmetics brands in the world. Sephora was founded in Paris nearly 50 years ago, and has established itself as the “every-woman’s” makeup store. Meanwhile MAC, founded in Toronto in 1984, has a smaller customer base and a more defined, niche following. What are the differences (and […]

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Discovery, Surprise, Inspiration: The Rise of Subscription Box Shopping

Consumer Insights Report Finding New Ways to Delight Consumers are faced with a seemingly impossible diversity of choice, none more so than the generation that came of age with the Internet and online shopping. Today’s consumers are overwhelmed by:– Too many product choices– Finding the best products for their lifestyle– Endless deal-hunting They want help […]

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Key e-commerce trends from the 2015 holiday season

Consumers mostly search on mobile devices, and those searches are often for discounts and may occur while they’re in a store. With the holiday season now behind us, it’s time for a debrief so that plans can be drawn for next year to ensure greater ecommerce success. Let’s start with traffic sources to retail sites […]

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