Cyber Week 2018: Previewing the Future by Data-Crunching the Past
Cyber Week 2018 is just a few months away, meaning customers will soon be thinking about holiday shopping. What does that mean for brands and retailers who want to roll out the digital red carpet to target online customers? Perhaps more importantly, how can they convert browsers into buyers? To answer these questions, let’s look […]
How Amazon is (Still) Dominating Online Retail…and What Competitors Can Do About It
Amazon just became the world’s second company with a trillion dollar valuation, and their recent annual Prime Day event set Amazon’s global single day sales record. With their ecommerce dominance solidified, is it time for competitive brands and retailers to pack up their bags and go home? Or would an analytical deep dive offer up […]
Amazon Analytics 2018
INTRODUCTION See how Amazon is trailblazing the e-commerce spectrum and beyond: The $13.7 billion acquisition of Whole Foods, in June 2017, signified Amazon’s serious bid into the groceries and brick-and-mortar space. Prime Day 2018, 36 hours of exclusive deals on July 16/17, further displayed Amazon’s e-tailing dominance. Over 17 million transactions were processed on Amazon […]
Who Won Thanksgiving & Black Friday 2017?
Traffic and Conversions from Peak Week Big Picture The Top 50 retailers in the United States processed an estimated… The top two days were… As a benchmark, the top 50 retailers processed 5.0 million and 4.7 million transactions online on the 16th and 17th of November, respectively, one week before Thanksgiving and Black Friday. That […]